HeyGen Pricing 2026: Cost per 10 Seconds, Free Plan and Watermark
Avatar video creation for presentations, training, localization, and marketing, with separate web subscription and API billing.
Official site Checked against official pages · HeyGen
Key facts
| Cost per 10 seconds | $0.39 on Creator (monthly) (Avatar V, Video Look, 720p, with audio) [Pricing Plans for Creators and Marketers] [How to Use Credits on HeyGen] [Avatar V is now available on HeyGen] [Avatar & Voice FAQ: Default Models and Best Practices] [How to Download or Export a Video] |
|---|---|
| Cheapest paid plan | $29.00/month (Creator, monthly) |
| Free plan | 3 watermarked videos per month, up to 1 minute each, on the US pricing page. Regional quotas can be 1–3 videos; Free has no credit balance. [Pricing Plans for Creators and Marketers] [HeyGen Credit-Based Pricing Plans & Subscriptions Explained] |
| Watermark | Free: Yes
· Paid: No Free videos carry visible HeyGen branding; Creator and higher plans include branding removal. [Pricing Plans for Creators and Marketers] |
| Commercial use | Free: No
· Paid: Yes Paid output may be used commercially. Free output is limited to personal, non-commercial evaluation under the Terms; input and third-party rights still apply. [HeyGen Terms of Service — User Output and Free Plans] |
| Max clip length | Not published |
| Max resolution | 4K |
| Native audio | Yes Creator and Pro support videos up to 30 minutes, Business up to 60 minutes, and Enterprise has no published duration cap. Export resolution depends on plan; hosted Veo 3.1 also supports synchronized audio. [Pricing Plans for Creators and Marketers] [HeyGen Credit-Based Pricing Plans & Subscriptions Explained] [Veo 3.1 AI Video Generator by Google on HeyGen] |
| Models | Avatar III, Avatar IV, Avatar V, HeyGen Video 1, Seedance 2.5, Veo 3.1 |
| API | Yes, from $0.010 per second Separate pay-as-you-go API: Avatar III Digital Twin costs $0.60/minute ÷ 60 = $0.01/second; Avatar V Digital Twin costs $7.20/minute ÷ 60 = $0.12/second. Charged by actual generated seconds. [HeyGen API Pricing Explained] |
HeyGen plans and prices
| Plan | Monthly | Billed annually (per month) | Credits per month | Notes |
|---|---|---|---|---|
| Creator | $29.00 | $24.00 | 600 | Includes 600 monthly credits, limited Avatar V access, and up to 1080p export. Unused credits roll over for one additional month. [Pricing Plans for Creators and Marketers] |
| Pro | $49.00 | — | 1,000 | Entry credit tier with 4K export; higher credit tiers cost more. [Pricing Plans for Creators and Marketers] |
| Business | $149.00 | — | 1,500 | First seat; additional seats cost $20/month without increasing the shared credit allocation. [Pricing Plans for Creators and Marketers] [HeyGen Credit-Based Pricing Plans & Subscriptions Explained] |
Is HeyGen free?
Yes, HeyGen has a free option: 3 watermarked videos per month, up to 1 minute each, on the US pricing page. Regional quotas can be 1–3 videos; Free has no credit balance. Free videos carry a watermark. Commercial use needs a paid plan.
How we got the cost per 10 seconds
$29 / 600 credits = $0.0483333333 per credit; 48 credits/minute × (10 seconds / 60 seconds) = 8 credits (pro-rated); 8 × ($29 / 600) = $0.3866666667 per 10 seconds.
Standard Avatar V Video Look rate for an existing real-human avatar, including speech. Avatar V is the default for real-human avatars, and paid exports support 720p. Account-specific rates may differ; confirming them requires login. [Pricing Plans for Creators and Marketers] [How to Use Credits on HeyGen] [Avatar V is now available on HeyGen] [Avatar & Voice FAQ: Default Models and Best Practices] [How to Download or Export a Video] Our reference clip is 10 seconds at 720p of the tool's default model, priced from the cheapest monthly plan that can use it; see the methodology.
HeyGen alternatives
Every other tool we track, cheapest per 10 seconds first. Use the filters to narrow the list.
Show only tools that:
14 tools
| Tool | Cost per 10 s | Cheapest paid plan | Free plan | Free watermark | Commercial use | Audio | Max length | API per second |
|---|---|---|---|---|---|---|---|---|
| Pollo AIPollo AI | $0.38Pollo 2.5, 720p | $15.00/moLite, monthly | Yes | Unclear | Free: Unclear Paid: Unclear | Yes | — | — |
| PixVerseAIVORA PTE. LTD. / PixVerse | $0.83 *PixVerse V6, 720p | $10.00/moStandard, monthly | Yes | Yes | Free: Unclear Paid: Unclear | Yes | 15 s | $0.022 |
| Luma Dream Machine / Luma AppLuma AI, Inc. | $0.90Ray3.2, 720p | $30.00/moPlus, monthly | Yes | Unclear | Free: No Paid: Yes | No | 20 s | $0.030 |
| Google VeoGoogle | $1.00Veo 3.1 Fast, 720p | $7.99/moGoogle AI Plus, monthly | Yes | Unclear | Free: Unclear Paid: Unclear | Yes | 8 s | — |
| Hailuo AIMiniMax | $1.05 *MiniMax H3, 768p | $14.99/moStandard, monthly | Yes | Yes | Free: Unclear Paid: Yes | Yes | 15 s | $0.015 |
| Kling AIKuaishou / Kling AI Pte. Ltd. | $1.20Kling VIDEO 3.0, 720p | $8.80/moStandard, monthly | Yes | Yes | Free: No Paid: Yes | Yes | 30 s | $0.042 |
| PikaMellis, Inc. (Pika) | $2.71Seedance 2.5 (hosted by Pika), 720p | $10.00/moStarter, monthly | No | No free plan | Free: No free plan Paid: Yes | Yes | 30 s | $0.040 |
| RunwayRunway AI, Inc. | $2.88Gen-4.5, 720p | $15.00/moStandard, monthly | Yes | Yes | Free: Yes Paid: Yes | Unclear | 10 s | $0.050 |
| InVideo AIInvideo Inc. | $3.00Seedance 2.0 Fast, 720p | $20.00/moStarter, monthly | Yes | Unclear | Free: Yes Paid: Yes | Yes | — | — |
| HiggsfieldHiggsfield Inc. | $3.44Seedance 2.5, 720p | $19.00/moStarter, monthly | Unclear | Yes | Free: Unclear Paid: Yes | Yes | — | $0.042 |
| Seedance via DreaminaByteDance / Dreamina | $3.52 *Dreamina Seedance 2.5, 720p | $15.00/moBasic, monthly | Yes | Yes | Free: Unclear Paid: Unclear | Yes | 30 s | $0.010 |
| OpenArtOpenArt | $4.55Seedance 2.5, 720p | $14.00/moStarter, monthly | Yes | Unclear | Free: No Paid: Unclear | Yes | — | No API |
| Grok ImaginexAI | Not published | $8.00/moThe X Subscription Plus, monthly | Unclear | Yes | Free: Unclear Paid: Unclear | Yes | 15 s | $0.020 |
| ViduShengshu Technology | Not published | $10.00/moStandard, monthly | Yes | Yes | Free: No Paid: Yes | Yes | 16 s | $0.012 |
Sources
- HeyGen API Pricing Explained checked 2026-10-26
- Avatar & Voice FAQ: Default Models and Best Practices checked 2026-10-26
- Avatar V is now available on HeyGen checked 2026-10-26
- How to Use Credits on HeyGen checked 2026-10-26
- How to Download or Export a Video checked 2026-10-26
- HeyGen Credit-Based Pricing Plans & Subscriptions Explained checked 2026-10-26
- Pricing Plans for Creators and Marketers checked 2026-10-26
- HeyGen Terms of Service — User Output and Free Plans checked 2026-10-26
- Veo 3.1 AI Video Generator by Google on HeyGen checked 2026-10-26