Best AI Video Generators for Commercial Use (2026): Rights Checked

If the video is for ads, client work or a monetized channel, the license matters as much as the price. We only include tools whose official pages say paid plans allow commercial use, then rank on whether the free plan does too, watermark and price.

Data checked · 8 tools qualify · ranked on published facts, not on video quality

Our picks

  1. Our pick

    Runway Runway AI, Inc.

    Video creation workspace with Runway and hosted models for text-to-video, image animation, and editing.

    Why: $2.88 per 10 seconds (Gen-4.5, 720p); has a free plan; commercial use allowed on the free plan; up to 4K; official API.

    Watch out: free videos carry a watermark.

    Score 4.8 · Runway pricing and sources

  2. Runner-up

    InVideo AI Invideo Inc.

    AI video creation and timeline editing platform combining agents, hosted generative models, stock media, and audio tools.

    Why: $3.00 per 10 seconds (Seedance 2.0 Fast, 720p); has a free plan; commercial use allowed on the free plan; generates audio natively; up to 4K.

    Score 4.8 · InVideo AI pricing and sources

  3. Also consider

    Luma Dream Machine / Luma App Luma AI, Inc.

    Creative workspace with Ray3.2 and hosted models for video generation, editing, and collaborative projects.

    Why: $0.90 per 10 seconds (Ray3.2, 720p); has a free plan; clips up to 20 seconds; up to 4K; official API.

    Watch out: commercial use needs a paid plan.

    Score 2.6 · Luma Dream Machine / Luma App pricing and sources

Full ranking

  1. Runway — score 4.8, $2.88 per 10 s
  2. InVideo AI — score 4.8, $3.00 per 10 s
  3. Luma Dream Machine / Luma App — score 2.6, $0.90 per 10 s
  4. Kling AI — score 2.5, $1.20 per 10 s
  5. Pika — score 1.9, $2.71 per 10 s
  6. Hailuo AI — score 1.8, $1.05 per 10 s
  7. Higgsfield — score 1.6, $3.44 per 10 s
  8. Vidu — score 1.0

Side-by-side

ToolCost per 10 sCheapest paid planFree planFree watermarkCommercial useAudioMax lengthAPI per second
RunwayRunway AI, Inc.$2.88Gen-4.5, 720p$15.00/moStandard, monthlyYesYesFree: Yes
Paid: Yes
Unclear10 s$0.050
InVideo AIInvideo Inc.$3.00Seedance 2.0 Fast, 720p$20.00/moStarter, monthlyYesUnclearFree: Yes
Paid: Yes
Yes——
Luma Dream Machine / Luma AppLuma AI, Inc.$0.90Ray3.2, 720p$30.00/moPlus, monthlyYesUnclearFree: No
Paid: Yes
No20 s$0.030
Kling AIKuaishou / Kling AI Pte. Ltd.$1.20Kling VIDEO 3.0, 720p$8.80/moStandard, monthlyYesYesFree: No
Paid: Yes
Yes30 s$0.042
PikaMellis, Inc. (Pika)$2.71Seedance 2.5 (hosted by Pika), 720p$10.00/moStarter, monthlyNoNo free planFree: No free plan
Paid: Yes
Yes30 s$0.040
Hailuo AIMiniMax$1.05 *MiniMax H3, 768p$14.99/moStandard, monthlyYesYesFree: Unclear
Paid: Yes
Yes15 s$0.015
HiggsfieldHiggsfield Inc.$3.44Seedance 2.5, 720p$19.00/moStarter, monthlyUnclearYesFree: Unclear
Paid: Yes
Yes—$0.042
ViduShengshu TechnologyNot published$10.00/moStandard, monthlyYesYesFree: No
Paid: Yes
Yes16 s$0.012

How we ranked

Included: tools that allows commercial use on paid plans.

FactorWeight
Commercial use allowed on the free plan3
Free videos without a watermark1
Cost per 10 seconds (cheaper scores higher; $5 or more, or not published, scores 0; provisional figures count half)2
Up to 1080p or higher1

Avatar tools such as HeyGen make presenter videos rather than generated scenes, so their cost per 10 seconds is not comparable and they are left out of recommendations; they still appear in the full table. Each factor scores 0 to 1 and is multiplied by its weight. Facts marked "unclear" score 0. Every input comes from the tool's official pages; see the methodology. We do not test output quality, so try the free plans before you pay.

Other recommendations